Carlsberg Italia S.p.A.
Industrie Poretti, founded in 1877, is one of Italy’s historic breweries. The license production of Tuborg began back in 1975. Nowadays, the brand Birrificio Angelo Poretti is widely distributed and know all over Italy.
Carlsberg Italia operates the historic brewery in Varese in Northern Italy and fully owns the beverage distribution network called Carlsberg Ho.Re.Ca.
Italy has a low rate of beer consumption, compared to Western Europe, although there has been a significant increase over recent decades. Both Carlsberg and Tuborg hold significant positions in the premium segment.
Author: Caroline Porsiel
Caroline Porsiel is a master distiller and liqueurist based in East Ellijay, Georgia. She founded House of Applejay, a fine spirits and liqueur distillery, in 2022 with her mother, Sabine, crafting award-winning products like Applejay from Ellijay, Mt. Frozen Knob Vodka, and Winter Cherry Mountain Liqueur. The distillery won a 2024 Best of Georgia Award and a 2025 Double Gold Medal at the San Francisco World Spirits Competition for its Winter Cherry Mountain Liqueur. As a founding member of the AMBRU Campaign, launched in 2020, Porsiel advocates for the global recognition of American Brandy and Rum. She continues to drive innovation in the craft spirits industry from her active distillery in the heart of Georgia’s apple country.
