Heubacher Brauerei
As early as the 16th century, the noble barley juice enjoyed a large circle of friends in Heubach, as a look at the town chronicle shows. The camp book from 1580 already reports on four inns.
The development of the Hirschbrauerei is closely linked to the history of the town of Heubach. Chroniclers trace its origins back to around 1600, but there is documentary evidence that the “oldest brewery” was allowed to brew and serve beer until 1725, but it was only on May 2nd of the same year that it was granted the license to become a Schildwirtschaft with the sign “Zum Hirsch ” was awarded. At that time, the Jakob Hornegger family owned the Zum Hirsch brewery.
Author: Caroline Porsiel
Caroline Porsiel is a master distiller and liqueurist based in East Ellijay, Georgia. She founded House of Applejay, a fine spirits and liqueur distillery, in 2022 with her mother, Sabine, crafting award-winning products like Applejay from Ellijay, Mt. Frozen Knob Vodka, and Winter Cherry Mountain Liqueur. The distillery won a 2024 Best of Georgia Award and a 2025 Double Gold Medal at the San Francisco World Spirits Competition for its Winter Cherry Mountain Liqueur. As a founding member of the AMBRU Campaign, launched in 2020, Porsiel advocates for the global recognition of American Brandy and Rum. She continues to drive innovation in the craft spirits industry from her active distillery in the heart of Georgia’s apple country.
