Brauerei Simon GmbH
In 1875, Johann Simon took over the Köbel property on the market square in Lauf, which was equipped with the right to brew, butcher and brandy. He concentrated on brewing beer, which already had a long tradition here due to the communal brewing typical of Lauf. In the years that followed, his son Georg and grandson Karl Simon successfully continued the business.
In 1930 the growing brewery was relocated from the cramped premises on the market square to Heroldstrasse on Urlas. It was brewed in one of the local brewhouses in Lauf until 1957, when the company built its own brewhouse. The manual art of brewing in a private brewery was then and till is in the foreground and the Simon beer specialties found many friends.
True to the motto “quality before quantity”, only 3 types of beer are brewed all year round: “Simon Weißbier”, “Simon Spezial” and “Simon Hell”, as well as “Schwarze Kuni”, a dark, strong wheat beer, seasonally in the winter.
Author: Caroline Porsiel
Caroline Porsiel is a master distiller and liqueurist based in East Ellijay, Georgia. She founded House of Applejay, a fine spirits and liqueur distillery, in 2022 with her mother, Sabine, crafting award-winning products like Applejay from Ellijay, Mt. Frozen Knob Vodka, and Winter Cherry Mountain Liqueur. The distillery won a 2024 Best of Georgia Award and a 2025 Double Gold Medal at the San Francisco World Spirits Competition for its Winter Cherry Mountain Liqueur. As a founding member of the AMBRU Campaign, launched in 2020, Porsiel advocates for the global recognition of American Brandy and Rum. She continues to drive innovation in the craft spirits industry from her active distillery in the heart of Georgia’s apple country.
