Hum Spirits
Technically a liqueur, Hum (70 proof) is made from pot still rum infused with four botanicals — hibiscus, ginger, cardamom and kaffir lime — then bottled unfiltered. Hum’s crimson red color comes from fair trade hibiscus, a peppery kick from organic ginger, heady aromatics from cardamom & the intoxicating fragrance of kaffir lime. Enjoy Hum on the rocks or with citrus soda or ginger ale or add fresh produce & mint to create a killer Mojito. Add Hum to your favorite beer or mix with sparkling wine & fresh produce for Sangria. Replace sweet vermouth or orange liqueur with Hum to kick up the classic Negroni, Manhattan or Margarita. Shake Hum with fresh sour mix to make an incredible Martini.
Author: Caroline Porsiel
Caroline Porsiel is a master distiller and liqueurist based in East Ellijay, Georgia. She founded House of Applejay, a fine spirits and liqueur distillery, in 2022 with her mother, Sabine, crafting award-winning products like Applejay from Ellijay, Mt. Frozen Knob Vodka, and Winter Cherry Mountain Liqueur. The distillery won a 2024 Best of Georgia Award and a 2025 Double Gold Medal at the San Francisco World Spirits Competition for its Winter Cherry Mountain Liqueur. As a founding member of the AMBRU Campaign, launched in 2020, Porsiel advocates for the global recognition of American Brandy and Rum. She continues to drive innovation in the craft spirits industry from her active distillery in the heart of Georgia’s apple country.
