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Die Weisse Brauerei GmbH & Co KG
Since 1901. Austria’s oldest wheat beer brewery.
Around 1900 it was still common practice in Salzburg’s 50 breweries to produce strong bock beers. Adelbert Behr created a light, fragrant wheat beer in his small brewery in Schallmoos. An amber-colored white wine with a firm, fine-pearly foam and a wonderfully fruity aroma.
That was the birth of the Salzburger Weisse and the dawn of a new beer age.
With over 100 years of history, Die Weisse is Austria’s oldest wheat beer brewery. Today, as then, we practice high-quality brewing there.
Felix Gmachl, who took over the management of the family business on January 1, 2015, shows with his new development of the first gluten-free organic wheat beer on the entire beer market that tradition and innovation are not mutually exclusive.
Author: Caroline Porsiel
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