PRUNA

Name: PRUNA
Address: 2 Ђурђевданска, Kucevo Municipality, Central Serbia, 12258, Serbia
Telephone: +381603108914
Price range: $$$

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Place Categories: Distilleries WineriesPlace Tags: Brandy Gin Wine

Pruna distillery and winery is located in the village of Vuković, nestled in one of the most picturesque areas of Serbia, between Golubac and Kučevo. For the magic that lies in our bottles, we can thank the mighty blue Danube, which flows nearby through the Djerdap Gorge on its way to the Black Sea and carries with it a secret that gives this region perfect vinegrowing conditions.

The village of Vuković has been known since ancient times for quality brandy and wine, handcrafted by its inhabitants for generations back. They kept their vineyards and orchards even in the period of intense industrialization and preserved tradition which stands as a core of their identity nowadays.

Therefore, Slobodan Ilić, the owner of Pruna winery and distillery, decided in 2011 to draw upon knowledge passed down from generation to generation, as well as state-of-the-art technology, to blend authentic aromas and flavors of Eastern Serbia into wine and brandy which are now right in front of you to taste.

Author: Miloš Petrović

Address: 2 Ђурђевданска
Kucevo Municipality
Central Serbia
12258
Serbia

Image Copyright:

All photographs published on this website are the exclusive property of Pruna Winery & Distillery and are protected under copyright law.

No photograph may be copied, downloaded, edited, or used for commercial or personal purposes without prior written consent from the owner.
Sharing content is only permitted through direct links to our website, with clear attribution of the source.
Any unauthorized use of photographs is subject to legal action in accordance with applicable regulations.

If you wish to use our photographs in media, publications, or promotional materials, please contact us at: info@pruna.rs

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Pruna Wines

White Wines
Crafted from carefully selected local and international grape varieties. Fresh and mineral-driven, with pronounced fruity aromas and a well-balanced acidity. Perfect for pairing with fish, white meats, and Mediterranean cuisine.

Red Wines
Rich in structure and full-bodied, offering complex aromas ranging from ripe fruit to subtle spices. Aged in oak barrels for depth, smoothness, and elegant tannins. Best enjoyed with red meats, grilled dishes, and mature cheeses.

Rosé Wines
Light, refreshing, and vibrant, with notes of strawberry and wild berries. Ideal as a summer aperitif or paired with lighter dishes.

Special Editions
Limited-label wines that blend tradition with an experimental approach. Designed for true wine lovers seeking something unique and exclusive.

Pruna Spirits

Fruit Brandies
Traditionally distilled from handpicked fruits such as plum, apricot, and pear. Characterized by a clean, powerful, and long-lasting taste that reflects the authentic spirit of the Balkans.

Premium Aged Brandies
Matured for years in oak barrels, these brandies deliver notes of vanilla, honey, and dried fruit, offering a smoother and more rounded character.

Liqueurs & Signature Creations
A fusion of classic distillates with local herbs, honey, and spices. Lighter, aromatic, and approachable, perfect for a wider audience.

Why Choose Pruna?

Authenticity – rooted in Serbian terroir and family tradition.
Premium Quality – handcrafted in small batches.
Innovation – blending classical techniques with modern creativity.
A Story in Every Bottle – each product tells the tale of the land and the people behind it.

1. Welcome

Greeting guests at the winery/distillery with a short story about the family and the Pruna brand.
Welcome drink (e.g., a glass of sparkling wine or fruit brandy).

2. Vineyard Walk (seasonal, weather permitting)

Stroll through the vineyard with an explanation of the terroir, grape varieties, and cultivation methods.
Story about the unique characteristics of our region and how they influence the taste of the wine.

3. Visit to the Production Facilities

Tour of the winery and distillery: explanation of fermentation, distillation, and aging processes.
Introduction to both traditional and modern production techniques.
Visit to the barrel cellar – story about wine and brandy maturation.

4. Tasting Experience

Seating in the tasting room.
Guided tasting of 3–5 wines and 2–3 spirits (e.g., fruit brandy, liqueur, special editions).
Explanation of tasting methods, aromas, flavors, and food pairing suggestions.
Accompanied by local bites (cheeses, cured meats, bread).

5. Closing

Time for photos and conversation with the hosts.
Visit to the estate shop – opportunity to purchase products directly from the winery.
Farewell with a small gift (e.g., mini bottle of brandy or a souvenir).

Modified: October 21, 2025